People: „Jumping head first from high altitudes is 87-year old Helmut Wirz’s passion. The former pharmacist discovered bungee-jumping at the age of 75. ‘When I’m standing up there, I feel completely calm’, he says, despite the fact that he is only secured by a rubber-band fixed to his legs. Mirta Nordet and her teenage grandson Damian are very close. When his 69-year-old grandmother offered to teach him his first salsa steps, Damian immediately said yes. ‘I want my grandchildren to learn as much as possible about the culture and traditions of my home country Cuba,’ says the retired ophthalmologist.” (Source: WHO) The WHO-posters – designed by Byline and photographed by Karsten Thormaehlen – challenge current stereotypes older people have to grapple with. (Agency: Byline, CD: Laxmi Panicker Graber)

World Health Organization
World Health Day 2012